Meduzia
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Anticipate how your market reacts.

We create synthetic replicas of the consumers in your market and ask them your question before you launch. So you see how they react: who wants it, what holds them back and why.

How it worksJoin our Waitlist

Your market, replicated in thousands of digital twins.

Each person in your market becomes an agent with their own profile: age, city, how they shop, what they want and what holds them back. We ask every one of them your question. They're synthetic profiles, not people.

Simulate the future.
Change the present.

Your real market, simulated.

Illustrative example

Your synthetic society

Thousands of profiles · built from your customers’ data

Question · What do you think of the new niacinamide serum?

  • Tomás

    22 years old · Ciudad de México

    91Wants itTomás answeredIf it comes out as a limited edition, I buy it without thinking. I like trying things before everyone else.

  • Julián

    19 years old · Bogotá

    84Wants itJulián answeredI saw it on three accounts I follow. If it worked for them, I’ll try it.

  • Camila

    27 years old · Santiago

    64UnsureCamila answeredI love it, but I already have a similar one open. I’ll get it if shipping is free.

  • Malena

    31 years old · Lima

    57UnsureMalena answeredIt’s tempting, but I have sensitive skin, and if it irritates me, sending it back from here is a hassle.

  • Nicolás

    34 years old · Buenos Aires

    38RejectsNicolás answeredFor what I’d use it for, I don’t need it. I use the drugstore one and don’t think about it.

Desire index from 0 to 100. Answers from synthetic profiles, not from people.

Your synthetic society

Built from your customers’ data, one by one.

Each profile starts from the people who actually buy from you and adds their personality, their context and the way they decide.

  • Big Five personality for each profile

Humans are unable
to predict their own behavior.

Science has shown it again and again: what people say they will do is not what they end up doing. These five studies measured it.

They want sustainable brands. Few buy them.

−390

people out of 1,000, between saying and doing

Out of every 1,000 people

650

What they said· say they want to buy sustainable brands

290

What Meduzia’s profiles answered· would do it, according to the simulation

260

What happened· actually buy them

Harvard Business Review · 2019 

Four years of public research. Here’s how we use it today.

Timeline · 01 / 06

Stanford populates prototypes with simulated communities that are hard to tell apart from real ones

Park et al., Social Simulacra · UIST ↗

At Meduzia today

The core idea: a simulated population lets you test before you launch